As we approach a technology-driven future, we are witnessing a rapid evolution in the world of sports. While statistical data has always been crucial in the sports industry, one technology has revolutionised audience engagement and strategic gameplay - artificial intelligence. In the last twenty years, AI has completely changed how we interact with and analyse sports. Its presence in sports has made athletes, broadcasters, advertisers, and viewers more informed, with real-time statistics at their fingertips. Additionally, AI's role in sports forecasting has greatly improved decision-making processes, making it one of the key advantages of AI in the sports industry.
Artificial Intelligence can impartially and precisely evaluate player performances. AI technology can examine player actions, strategies, and abilities, offering insightful feedback to players and coaches. By utilising data analysis, this method can pinpoint strengths, weaknesses, and areas for growth in players, resulting in tailored training sessions and improved performance outcomes.
A potential transformation of South Africa's cricket landscape is being explored through the use of artificial intelligence and blockchain technology to enhance fan interest and generate new income sources for fans, players, and sponsors. An initial partnership between LootMogul, Cricket South Africa, and the Durban Super Giants has shown an uptick in fan participation on cricket gaming platforms, suggesting the positive impact of digital innovation on the sport. Vibhu Srivastava, LootMogul's digital marketing lead, sees this as a promising sign for future growth and business prospects.
Results from the month-long pilot were presented by LootMogul on February 23. Following the implementation of an AI, blockchain, and metaverse-driven strategy, there was an average of 4.05 million platform visits in just one month. This resulted in 48,177 new monthly games played on average, and a 242.5% increase in the number of games played each month. The goal of the partnership was to blur the lines between the physical and digital realms of cricket, providing fans with a comprehensive and engaging experience.
One noteworthy aspect of the collaboration is the creation of digital replicas of South African stadiums, players, and all aspects of the sport. These digital simulations are available as games on various websites and applications, allowing fans to immerse themselves in a virtual yet authentic cricket experience. LootMogul believes that this interactive gaming feature enhances fan involvement with the sport outside of live matches, establishing a lasting connection with cricket throughout the year.
Cricket South Africa and LootMogul joined forces in early December, with their partnership officially announced on December 5. The collaboration continued into January with the announcement of LootMogul as the official Cricket Metaverse Gaming Partner of the Durban Super Giants. South Africa's rich cricket history dates back to 1888 when the first British test side visited. Despite facing sanctions during the Apartheid era, the sport flourished after 1994, becoming inclusive to all South Africans. Currently ranked fifth in the world in test cricket and third in one-day internationals (ODIs), South Africa aims to boost domestic interest in the sport, which has traditionally played second fiddle to football and rugby in terms of spectatorship. Cricket South Africa is committed to growing its fanbase and elevating the sport's popularity within the country.
The implementation of AI and technology in digitising cricket has the potential to strengthen the connection between fans and the sport, ultimately increasing its appeal. The growing global popularity of cricket, highlighted by its inclusion in the 2028 Olympics, showcases the opportunity for fan growth in South Africa and beyond. SA Cricket’s CEO, Pholetsi Moseki, believes that this advancement is not just about improving the game, but also about transforming the fan experience. The successful use of AI in South African cricket sets a precedent for other African countries where cricket is prominent, like Zimbabwe, Namibia, and Kenya, to explore similar innovations.