CSA has officially announced IMG ARENA

Cricket South Africa (CSA)  has officially announced IMG ARENA as its exclusive official Data Supplier and Betting Live Streaming Partner. IMG ARENA, part of OpenBet’s sports data and streaming division, will collaborate with CricViz to gather detailed live and in-venue data for CSA’s domestic and international matches across various competitions, including bilateral series and domestic leagues.

Data collection will encompass international matches in Men’s and Women’s Test, ODI, and T20I formats, as well as domestic matches in Men’s 4-day, 50 Over, and T20 formats, along with Women’s 50 Over and T20 games. This data will be distributed by IMG ARENA to over 460 regulated sportsbook operators worldwide, along with live streams of CSA matches for the global betting industry.

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, stated, “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

CSA CEO Pholetsi Moseki commented, “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”

This agreement expands IMG ARENA’s portfolio of data and streaming rights, adding CSA to its extensive lineup of sports properties, which includes soccer, tennis, golf, basketball, and mixed martial arts.

IMG ARENA provides live streaming and data feeds for over 65,000 events annually across various sports, in addition to on-demand virtual sports products and front-end solutions like the UFC Event Centre. Its clients include major organizations such as UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and NWSL. IMG ARENA is part of OpenBet, a leading name in sports betting entertainment, which integrated with Endeavor-owned businesses in 2024 to create a global sports betting and data entity.